The Scoop: Content marketing is one of the most effective ways to advertise and promote your products or services. Among the other methods of content marketing, blogging the easiest and the most used when marketing. Check out some of the ways to further enhance your business blogging.
Traditional advertising is either ignored or it makes customers annoyed with your company. To avoid this, content marketing is the way to go.
There are many forms of content marketing such as user-generated content, video content and more. However, blogging is the easiest and fastest to do, especially when you are manning a small business almost on your own. Therefore, the success of your business depends on the blog that you will be writing in order to attract customers and entice them to make a sale.
Here are some of the ways to enhance your business blogging to take your online business to the next level.
Use a Content Scorecard
Quality content is better than quantity. Therefore, ensuring that your blog contains quality content is a must. You can do this by creating a content scorecard. Check your previous blog contents and examine the most popular. Analyze what is the common element present that made it outperform your other contents and list them down.
These listed elements will serve as your criteria. Check that each and every post you make contains the elements that are on your checklist. Here are a few elements to get you started:
- Is the topic relevant to your niche?
- Is your content backed by facts and data?
- Did you supply images and visuals?
- Have you chosen high-quality keywords?
Moreover, if you are using WordPress, using the Yoast plugin can also be helpful to improve your blog’s quality.
Publish the Right Content at the Right Time
Time difference is a very tricky thing to maneuver when it comes to publishing your content. It is very much preferred that you publish your post accordingly so that most, if not all, of your viewers will be online to be able to watch and read it. To accomplish that, you don’t have to stay up just so you can get to publish your content on time.
Automation tools are one of the best ways to do this successfully. Some of the automation tools are powered by Artificial Intelligence which can help publishing contents at the right time without having to manually set the time. Just make sure that you don’t rely on automation for all of your activities.
The Keywords Always Matter
As mentioned from the previous topic, keywords matter. Not only keywords but high-quality keywords. Search Engine Optimization or SEO plays a very important role when it comes if and when your content gets featured in the search engine. The internet is full of content and many more are on the way that people can only travel two to three pages into the search results.
With this in mind, you will have to ensure that your content is placed with the right keywords. This makes your content more likely to be featured in the first two or three pages. Additionally, the right keywords can send the right visitor that is looking for content in your niche. Here are some tips for your keyword planning:
- Long-tail keywords are in
- Employ latent semantic indexing
- Don’t focus on the search volume
- Avoid typos since Google prompts a “did you mean” to searchers who typed a typo
Ahrefs is one of the tools that can help you with your keyword search and improve the visibility of your content.
Personalize Your Content
The cold hard truth in the world is that you can’t please everyone. And even though you will be getting a lot of opportunities when catering to a general audience, let’s face it, you can’t appease all of their demands. Personalizing your content to a certain target market will make it easier for you to make a blog content and ensure that your readers are indeed interested in the topic you are writing.
Even though automation is helpful and handy at times, there is a time and place when you automate and when to do it manually. This is especially true when it comes to sending your content through emails. Personalizing your content is more than just settling to put the names of your subscribers on the email. You can also personalize content through:
- Greeting a certain subscriber on their birthday along with the content of the day
- Putting in their stats such as how many posts they’re read and content they’ve downloaded
- Don’t be afraid to put in some memes or a few gifs
Tidy Up and Polish Your Blogging
Improving your blog content makes it easier for people to figure out what type of company you are running. From the tone that you are using when writing to the topics that you are creating and more, you will be able to forge a connection to the people who are interested in what you do.
That is also one of the reasons why improving the way you blog is important.
So what do you think of these tips to enhance your blogging?
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