Making your business become known to the people can be a bit hard. With the help of the internet, social media, automation platforms, and other strategies, it can be hard for businessmen to catch up with their competitors. Most especially for people who prefer the usual brand that they have known for a long time. And, this is the reason why video marketing strategy exists.
Content is the king. Having a good marketing strategy is to know what you want to give to your audience. If you are selling a product you need to connect the context to the product that you wish to have. According to IMPACT,” video marketing can be used in many different ways. Which are used for website heroes, product explainer video, landing pages, blog articles, and webinars.”
Why is it important that you should incorporate video marketing strategy? If you don’t have any idea, below are the things you need to know too.
Gain consumer attention
If you want your consumer to be attentive to what you are offering, you need to keep the video shorter. As stated in Wistia, “Engagement is steady up to 2 minutes, meaning that a 90-second video will hold a viewer’s attention as much as a 30-second video. This is surprising and actionable information for video marketers. If you’re making short videos, you don’t need to stress about the difference of a few seconds. Just keep it under 2 minutes.”
A person’s mental focus can change, however, just like what was stated, a person can only stay for two minutes. However, if you have a good content and story that you can tell, you can change that. It’s about what you can give to your consumers.
Gets connected easily
When you give the people the right to share the video. And, in order for them to share the video, you need to think of the concept that will attract the attention of your viewers. If you haven’t thought of any concept yet, the following are examples of the concepts that you may love to make as your basis when it comes to conceptualizing your new video marketing strategy, as enumerated by Web Video Marketing:
- Stop-Motion Animation
- Illustration Animation
- Google Street View
- Stone Brewing Company
Ability to explain everything
Due to the reason that human only have a short attention span, it will be less hassle for them if they can see it more than just by reading it. Through visual presentation, people do not need to imagine what your products do. There are a lot of things that you need to do if you will only put it in one article without giving other people the chance to fully understand what you are selling.
Even one of the laziest buyers can be captured by the video marketing strategy. Always make sure that you know your audience by conducting some surveys. These surveys will serve as your basis on what kind of concept you will be doing in order to know if you will going to provide a video marketing strategy for your business.
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