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2020 Asana Product Review: An Excellent Project Management Tool?

Productivity enthusiasts can’t get enough of Asana, and that is for a good reason. If you haven’t heard of it before, Asana is an online team collaboration tool that specializes in managing workflow. Today, let’s look at the ins and outs, check the pros and cons, and get this Asana product review under way.

That being said above, Asana shouldn’t be confused with full-on project management softwares despite its new Timeline feature. Asana doesn’t have native time tracking or advanced tools that you can expect to see in a full-scale project management software.

But right off the bat, we can say that Asana is an elegant and flexible tool for managing tasks and workflow, and you can bend the software to your will.

Asana Product Review: The Overview

Asana is popular for being a collaborative work management solution that lets teams organize and manage all of their work. This includes anything from daily tasks to strategic initiatives. A quick look around and you’ll find a list of tasks, custom fields, progress view, and portfolios that can be updated in real time. 

The app can be used to manage various types of projects or process; ranging from work requests to full-on marketing campaigns and product launches.

Everyone that’s part of a project can see the plan. Each member has individual responsibilities given by the project manager, and of course, the deadlines are displayed clear as day so the project, as a whole, can work seamlessly.

The Asana app is also available for iOS, web, and Android devices in a variety of languages: English, French, German, Portuguese, and Japanese.

How Does Asana Work?

Whereas other project management software is like a board game, Asana reads like a deck of cards. In this simple analogy, we can say that board games are designed to be played with a series of preset rules. Players can’t stray too far from these set instructions, although everyone can agree on some modifications from time to time.

But in a deck of cards, there are simply more options. There’s a general understanding of how the game works, but every player needs to establish the exact rules in play before they start.

Asana has lots of predefined ways to use it as much as there are custom ways to use it. For ongoing work, Asana is also very suitable. 

To clarify, project management apps are better at projects with clear beginning and end dates. However, if you’re building a new website, launching a marketing campaign, writing daily content, etc., Asana is generally better.

This app monitors who is responsible for what task, the information related to each task, and all other info related to a specific task’s progress.

If you want to know how it works, Asana has a guide on how you can get started with projects while using it.

Asana’s Structure

Lots of collaboration tools offer simplicity, but that’s not quite the case with Asana. Yes, it’s intuitive, but once you get going, you can’t help but notice Asana’s complete lack of structure. As a result, it can be a bit difficult to dive in without a good amount of forethought. 

Although, Asana does offer help with structure through Project Templates. But the simple prospect of translating an organizational structure in ways that make sense can be a little bit intimidating.

Image Credit: Sea PC Mag

The basic workflow hierarchy features each team responsible for a series of projects with individual task lists. Every task can have a subtask; plus an option to set due dates, an assignee, attachments, tags, comments, and followers. Tasks and subtasks are for tracking work.

Comments and other data can help you understand what’s happening with the task without having to discuss things over email. After its completed, a task’s entire history and everything that has occurred is visible.

The Look and Feel of the App

You can find Asana on the web and through the App Store and Google Play Store. However, it doesn’t offer a desktop app. Other collaboration apps like Slack, offer desktop variants, but that’s not really a big deal.

Asana has a web interface that’s responsive and efficient, with just enough design and color to give it it’s own flair. It looks interesting and useful without looking overly cluttered. The app also has celebratory animations that appear on screen sometimes. If you don’t like it, you can disable these extra effects.

The web dashboard is divided into 3 main areas: the left rail, the main window that can change based on what you’re selecting from the left, and an information box on the right that drills down whatever you’re viewing in the main window.

The main windows also feature buttons that let you quickly add items; like tasks, projects, a search bar, and a profile icon.

Your profile settings let you add basic account information, adjust display preferences, set notification preferences, and the pre-mentioned visual effects.

Asana also has an entire list of apps and integrations they support.

Asana’s Additional Features & What It’s Like in Use

You’ll be glad to know that Asana doesn’t skimp on their features. By creating a task, you can assign it to your team members, schedule due dates, or add a recurring date. You can upload or link to associated documents, write comments, add tags, and subscribe or unsubscribe yourself from receiving notifications when changes occur on the task.

Other features to know in this Asana product review:

  • Comments section support rich text formatting, editing comments, and direct mentions with the @ symbol.
  • Tags can help make tasks more searchable.
  • Interactive checkboxes let you tick off tasks while you complete them.
  • Create custom fields.
  • Indicate task priority with a low, medium, or high.
  • Classify the state of a task; whether it’s pending, in-progress, or awaiting final approval.
Image Credit: Sea PC Mag

Asana also has a calendar that you can use to track due dates. They do take user feedback very seriously. A good example is when they received negative feedback about the changes they made to the calendar, Asana reverted the update and they’re working on ensuring that legacy features are maintained.

They don’t offer chat features though, even if they are integrated with Microsoft Teams and Slack. As an alternative they offer a space called Conversations. It’s a message board where team members can discuss issues with each other that aren’t directly related to any particular task.

Pricing Plans

For teams of up to 15 members, you can use Asana for free. If you want more features, customization options, and security, Asana has paid plans that offer all of these and more. They range from Premium, to Business, and Enterprise.

pricing asana

You can look at their pricing page for better details too.

Conclusion of the Asana Product Review

Asana has a thoughtful design, fluid interactive elements, and a very generous member allotment included in their free version. It’s no surprise that it’s considered a powerful task-management app for teamwork and for lots of personal projects. The flexibility, extensive feature set, and the variety present in workflow views are quite commendable as well.

For these reasons and more, Consumer Reviews would give Asana:


If you want more honest digital marketing tool reviews, check out our last post when we reviewed Hootsuite, a social media marketing tool.

Sandy Villamor

Call me Sandy, a writer, and blogger of LifeStyleConvo & UrbanHouses, who worked as a full-time content creator. A writer by day and reader by night.

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