Animated marketing videos are a powerful way to communicate with your customers and promote your business. They can be used in various ways to achieve different marketing goals, from increasing brand awareness to driving sales conversions.
In this article, Introbrand discusses what animated marketing videos are, their benefits, and the different ways you can use them in your business’ marketing efforts. Let’s get started!
What are animated marketing videos?
As you scroll through your Facebook or Instagram feed, you’ll likely see all kinds of videos – from funny cat videos to news clips and everything in between. And chances are, you’ve also seen marketing videos that use animation to tell a story or promote a product.
Animated marketing videos are simply videos that use animation to convey a message or tell a story. They can be used to promote a product, increase brand awareness, or drive sales conversions.
Benefits of using animated marketing videos
There are many benefits of using animated marketing videos for your business. Here are just a few:
Animated videos are eye-catching and attention-grabbing.
In a world where we are bombarded with information and ads, it can be hard to get your target audience’s attention. But with an animated marketing video, you can grab their attention and hold it long enough to deliver your message.
Animated videos are versatile.
Few marketing tools can be used in as many ways as animated marketing videos. They can be used on social media, your website, email campaigns, and more.
Versatility gives you more bang for your buck and allows you to reach your target audience in the places they’re most active.
Animated videos are effective.
Studies have shown that animated videos are more effective at getting people to take action than live-action videos. The reason is that animated videos are more likely to hold viewers’ attention and communicate complex messages clearly and simply.
So animated videos are a great option if you’re looking to increase sales or get people to sign up for your email list.
Animated videos are easy to share.
The goal of any marketing video is to be seen by as many people as possible. And with animated videos, it’s easy to do just that.
Thanks to social media, email, and other digital channels, your marketing video can reach a wide audience with just a few clicks.
How to use animated marketing videos in your marketing efforts: 5 Ways
Now that you know what animated marketing videos are and their benefits, let’s discuss how you can use them in your business’ marketing efforts. There are many ways to use animated marketing videos, but here are the best ways to apply animated marketing videos:
1. Animation as an Explainer Video
An explainer video is a short, animated video that explains what your product or service does. They’re typically two minutes long and use simple language and visuals to break down complex concepts.
Explainer videos are a fantastic way to introduce your product or service to potential customers and get them interested in learning more. For example, if you’re launching a new app, you can create an animated explainer video that showcases its key features and how it works.
You can then share this video on your website, social media, and email list to generate interest and drive traffic to your landing page.
2. Animation as a Brand Video
A brand video is a video that showcases your brand’s personality and values. It’s an opportunity to tell your story and connect with your audience deeper.
Typically, brand videos are two to three minutes long and focus on the emotional aspect of your story. For example, you might tell the story of how your business started and the challenges you’ve faced along the way.
You can then share your brand video on your website and social media to help people get to know your business better. You can also use it as an elevator pitch when meeting with potential customers or partners!
Tip: Don’t forget to include a call-to-action (CTA) at the end of your brand video. This could be something like, “Visit our website to learn more,” or “Follow us on social media for updates.”
3. Animation as a Social Media Video
Social media videos are a great way to connect with your target audience and promote your product or service. And because animated videos are so eye-catching, they’re perfect for social media!
The best part is that there are many ways to use animated marketing videos on social media. For example, you can create a short, 15-second video to post on Instagram or a longer, two-minute one on Facebook.
You can also use animated videos as ads on social media. For example, you can create a short video ad that runs before other videos on YouTube (intro for youtube).
Or, use Facebook’s advertising platform to target your ideal customer with your animated marketing video. The possibilities are endless!
4. Animation as an Event Video
Event videos are a great way to promote your business and generate interest in your products or services. For example, if you’re attending a trade show or conference, you can create an animated video to showcase your booth or presentation.
Or, if you’re launching a new product, you can create an animated video to share at the event. Event videos are also a great way to connect with your audience after the event is over.
Event videos are a great way to generate buzz and interest in your business. So if you have an upcoming event, try creating an animated video to promote it!
Creating an animated marketing video
If you’re unsure where to start, don’t worry – we can help! Just follow these simple steps:
Determine your goals.
What do you want your animated marketing video to achieve? What is your call to action? Keep your goals in mind throughout the entire process to ensure that your video is effective.
Choose your style.
Do you want a whiteboard animation or character animation? Do you want a serious tone or a more light-hearted one? Choosing the right style will help you connect with your audience and achieve.
Video makers like Introbrand’s animated video maker can help you with the entire process – from start to finish!
Develop a script.
This will be the foundation of your video and will help you determine what graphics and animations you’ll need. Your script should be clear, concise, and easy to understand.
Create a storyboard.
A storyboard is a visual representation of your video, and it’ll help you plan out the scenes, graphics, and animations. You can create a storyboard or go with a professional video company that offers this service.
Record the voiceover.
Your voiceover will be the narration of your video, so it’s important to choose someone with a clear, engaging voice.
Animate your video.
Now it’s time to bring your video to life! This is where you’ll add in the graphics and animations. Once your video is complete, it’s time to edit it and add any final touches.
Video is a powerful marketing tool that can help you reach your target audience and achieve your marketing goals. And animated marketing videos are an excellent way to grab attention, build trust, and promote your product or service. Get started on your animated marketing video today, and check out Introbrand to learn more!